Friday 28 February 2014

Robert Mars: The golden age of America

Cars, motels, logos, and other hulking monuments of the 1950’s and 60's saturate Robert Mars’ often desolate landscapes. These instantly recognisable symbols of American history still resonate in today’s mass-advertising world with the independent aesthetic of the highway having been replaced by a standardised corporate culture.

At this time in history, information was not instantly available to millions and there were no instant Internet celebrities. Nowadays, we are left with the enduring myth of the unique and unforgettable personalities of this golden age like Marilyn Monroe and James Dean. And it’s with his latest work that Mars searches for today’s equivalent celebrity, if they even exist.














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