Cars, motels, logos, and other hulking monuments of the 1950’s
and 60's saturate Robert Mars’ often desolate landscapes. These instantly
recognisable symbols of American history still resonate in today’s mass-advertising
world with the independent aesthetic of the highway having been replaced by a standardised
corporate culture.
At this time in history, information was not instantly
available to millions and there were no instant Internet celebrities. Nowadays,
we are left with the enduring myth of the unique and unforgettable personalities
of this golden age like Marilyn Monroe and James Dean. And it’s with his latest
work that Mars searches for today’s equivalent celebrity, if they even exist.
